It’s a new year, and with more people competing for internet space than ever before, there is a lot of pressure to get ahead. In order to break free from the clutter, it is vital that you set yourself apart. This may seem overwhelming in such a painstakingly remote world. However, Instagram is an easy way to build a following, begin an open discussion with your audience, and personalize a not-so-personal industry. Best part? There is less competition for mortgage brokers and lenders on Instagram.
Here are 6 ideas that are all about engaging clients and boosting loyalty, while also building a network of new leads.
1) Make the Switch to a Business Account
A business account gives you access to features not accessible with a personal account. Some of these perks include:
- Instagram Insights
- Call-to-action buttons on your profile
- Instagram Ads
- Primary and secondary messaging inboxes
- Instagram Shopping
If you are trying to scale a business, make sure you are setting yourself up for success with a solid foundation.
2) Optimize Your Profile
Your Instagram bio is your elevator pitch- it offers viewers the first look into your brand. It should be captivating, informative, and set the tone of your aesthetic to follow. It can be utilized as a basic description of your product or service, present brand hashtags, link to other social media platforms, and much more.
A must-have in any company bio is a link to your brand’s website. Make sure you are tracking this link, so you know how much traffic you are driving and can adjust your content as necessary.
3) Get creative with your content
Yes, words are important, but they are not everything- especially on a platform committed to visuals. Your content should be consistently crisp, informative, and compelling. Videos and graphics carry a lot of weight, and there are so many user-friendly editing apps that make developing professional-quality visuals exceptionally simple.
Talking about mortgages and loans can feel robotic, but if you can make it fun and engaging your users will cling to that. Instead of talking about loan-related fees, bring up the reasons why locking down real estate can benefit you further down the road. Give your followers a look at your office, your storefront, or a reel on a day in the life. Hosting contests and giveaways are also a great way to spark engagement.
Instagram makes it so easy to connect with users, and what better way to expand your network than by reaching out to local realtors? You can demonstrate your value to them with great content and resources, professionalism, and opportunities to help each other.
You can also build better brand-follower relationships. As a platform, Instagram enables you to engage in conversations with your followers and build relationships with them. Understanding your audience based on engagement will also help you make smart and well-informed decisions about your content. This can significantly improve the chances of your follower turning into a customer.
Partner with influencers! This is a great way to represent your brand in a fun way and get exposure to a whole new audience.
5) Promote Your Posts Locally
Part of Instagram’s utility for mortgage lender marketing comes from its unique geolocating feature called Location Tagging. Instagram posts that are tagged for location receive 79% more engagement than those without! This is extremely beneficial to a lender who is only licensed in one or a few states. Not only is this beneficial for targeting potential clients, but also with potential realtors they wish to do business with.
Another easy way to pinpoint your marketing and audience is with hashtags. Do not underestimate these- they are even better at laser focusing than location tagging. These allow you to browse trending topics and cater to your approach around what is being sought after.
6) Go Live
This past year we have been getting familiar with live platforms such as Zoom and Microsoft Teams. The Instagram Live function is a perfect way to combine business and social forces. What better way to gain insight on your target audience than with a live feed where you can ask and answer their questions?
You can also use Stories to use sliders, polls, and inquire about Instagram posts. A sure-fire way to know what your audience craves is to break down the barrier and ask them personally.
Again, Instagram is about connecting with the community; the more engagement you do the better. The people you engage with will then likely return the favor, and once they do (thanks to the algorithm), they’ll see your content more frequently.